Storytelling through content is quintessential to bringing your brand to life. Tying together your brand positioning into an effective marketing strategy is my bread and butter.
Areas of Expertise
and Philosophy
BRAND
…spans beyond a logo and color scheme. Effective brands are built from consistent, multi-channel 360° experiences. A brand is everything from customer experience, partnerships, digital presence, and so much more. Your brand should allow a consumer to feel and associate with specific values + identity.
CONTENT
…is king, or queen if you prefer. My approach is to think out-of-the-box to create quality content that fits brand aesthetic, latest trends, and speaks to your consumer with growth in mind. The target audience should always find content valuable, educational, and relevant.
DIGITAL
…represents the future. Reach the right audiences with fewer limitations, improved targeting, smart layout, and strategic distribution. Driven by data and insights, this can be driving more web traffic to certain landing pages, improving site ranking and SEO, improving CTR and online sales rates.
PRODUCT
…requires defining and differentiating features, while identifying competition on a granular level. Beyond R&D, design, and packaging, product benefits must be effectively communicated to their target consumer. Objective: to create a “need” within your identified audiences.
content // digital // creative
Storytelling Through Cross-cHannel Visuals
As a marketing professional with 7+ years of experience, I’m familiar with the importance of an integrated approach, bridging brand and strategy to both engagement and performance.
Working with a wealth of different industries, I’m able to navigate the different landscapes, markets, and consumers that each brand, product, or service is targeting.
Companies worked for:
UCLA Health
Herbalife Nutrition
Decathlon (USA)
Levi Strauss & Co.
Oracle
ABC 7 Bay Area
Talenthouse
Live Nation Entertainment
the sky is the limit
dr
what others say
from the blog
Latest From My Journal
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has[...]
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has[...]
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